Marketing Specialist

Posted: 01/02/2025

Marketing

Serving the South Sound Since 1934

Our commitment to the South Sound is generations in the making. As a not-for-profit credit union, we are here to help you succeed. With branches throughout Tacoma & Pierce County, we are in your community every day. It will not take long for you to experience what our founders meant by “People Helping People.” We know that our employees are an important part of our mission. We believe in creating a collaborative space that allows employees to grow and develop while maintaining their individuality. We understand the profound effect that one organization can have in serving a community. We value diversity, equity, inclusion, and belonging – we value you! Come see the TAPCO difference.

As the Marketing Specialist, you would support the operations of the marketing department. This position will collaborate with stakeholders to market the credit union’s products and services by developing and implementing marketing and advertising communication strategies, tracking campaign data, maintaining promotional material inventory, and planning and coordinating events and sponsorships.

APPLICATION LINK

Base Expectations: Embrace and live TAPCO's Values

We are People - Centric
We are curious.
We are inclusive.
We are collaborative.
We are a trusted partner

Core Competencies

Member Focus: Build strong relationships inside and outside the organization while delivering member-centric solutions.

Instills Trust: Building trust by making good and timely decisions while consistently achieving results, even under challenging circumstances.

Drives Results: Making good and timely decisions while consistently achieving results, even under challenging circumstances.

Cultivates Innovation: Creating new and better ways for the organization to be successful even during times of uncertainty.

Requirements

Position Responsibilities

Serve as initial point of contact for marketing requests and questions.
Collaborate with Director of Marketing to ensure consistent branding across all marketing efforts and channels.
Embeds diversity, equity, inclusion, belonging, and accessibility (DEIBA) into your daily workflow.
Build strong and productive relationships between both internal and external stakeholders that support the credit unions initiatives and strategies.
Plan, coordinate, and execute marketing campaigns on time and within budget that support the credit unions strategies.
Drive the credit union's social media channels including posts, messaging, comments, and messages, with direction from the Director of Marketing.
Drive the credit union's email system, lobby television, and on-hold messaging system, with direction from the AVP Marketing.
Drive the credit union's website, SEO, and Google Analytics and provide analytics and reporting with direction of the AVP Marketing.
Writes, proofreads, and edits creative and technical content across different mediums.
Ensure messaging and signage is properly displayed across all channels including (not limited to) the credit union's website, posters, business listings, chamber and other external websites.
Maintain an inventory of marketing collateral and supplies to ensure branches are adequately supplied with marketing materials and promotional items.
Operate and maintain the Marketing Customer Information File (MCIF).
Coordinate internal and external surveys and data collections.
Creates a positive public image for the credit union as an ambassador-at-large in the community, attending functions, networking, volunteering, and coordinating credit union community and event participation.
Participate in new product development initiatives.
Participate in, and at times lead, ad hoc projects as assigned.
Conduct ongoing competitive analysis of other marketing efforts, promotions and service offerings (industry and non-industry) and help determine strategies to stay competitive, relevant and engaging.
Track and communicate the performance of all marketing efforts and reviews results to maximize the value and efficiency of our marketing efforts.
Monitor industry trends, developments, and reports and proactively offer ideas for content, promotions, social media, and other initiatives that enhance marketing efforts.
Provide guidance and support for our business partners, agencies and designers to efficiently execute outstanding marketing campaigns and projects.
Demonstrates an understanding of and adheres to the requirements of all federal, state, and local laws, including those of the Bank Secrecy Act (BSA) and the Office of Foreign Assets Control (OFAC), as it specifically relates to the job functions.
Assumes other duties as directed by the AVP of Marketing.

Position Qualifications

Bachelor’s degree in Marketing, Communications, Graphic Design or related field, or equivalent combination of experience and education is preferred.
3+ years marketing experience.
Strong interpersonal skills required to represent the credit union professionally and positively and to interact effectively with members, staff, and management.
Must be proficient in using Microsoft Office applications.
Knowledge of Adobe Creative Suite applications.
Must possess time management, organizational and analytical skills; must be able to coordinate a variety of projects and pay close attention to detail.
Ability to originate ideas in a fast-paced environment with multiple short-term deadlines.
Ability to work independently and as a team player.
Must have a valid driver’s license, reliable transportation and travel as needed.

Preferred Qualifications

Previous experience working in a credit union or financial industry.
Understanding of data analytics.
Copywriting experience.

Position Working Conditions

The work setting is an office environment.
Movements frequently and regularly required using the wrists, hands and/or fingers.
Frequently required to sit for longer periods of time.
Must be able to lift 30 pounds.
Occasionally standing for long periods of time.

Salary Range: $29.35 - $31.50

Benefits

TAPCO offers a comprehensive benefit package:

100% Employer-paid medical, vision, prescription, and dental insurance option for all employees.
50% Employer-paid spouse coverage.
65% Employer-paid dependent children coverage
Flexible Spending Account (FSA)
Dependent Care FSA
Health Savings Account (HSA)
401(k) Plan with up to 7% match
100% Employer-Paid Life Insurance/AD&D package
Paid Vacation and Sick Time
11 Paid Holidays + 1 Floating Holiday
Optional Short- and Long-Term Disability
Employee Assistance Program
40 paid volunteer hours
Shared Bonus Plan (when company goals are achieved)

Diversity, Equity, Inclusion, Belonging, and Accessibility (DEIBA) Purpose Statement

TAPCO embraces diversity, equity, inclusion, belonging, and accessibility (DEIBA) and is committed to creating a workplace where all stakeholders involved, regardless of gender, race, ethnicity, national origin, age, sexual orientation, identity, education, or limited mobility and abilities, feel valued and respected.

We are committed to include diversity, equity, inclusion, belonging, and accessibility at the center of our work.
We are committed to nondiscriminatory practices and provide equitable opportunity for all.
We respect and value diverse life experiences and heritages and ensure that all voices are valued and heard.
We welcome every person to bring their authentic perspective and experience to advance our mission.
We focus on real people's experiences to uncover and address systemic inequities.
We address our gaps and inequities through products, practices and policies that uplift our employees, members, and community.
We put allyship into action every day.
We value the seen and unseen qualities that make you who you are.

Equal Opportunity Employer Statement

TAPCO Credit Union is an equal opportunity employer that is committed to diversity and inclusion in the workplace. As a people-centric organization, we believe every employee and applicant has the right to work in surroundings that are free from all forms of unlawful discrimination.

TAPCO does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service or veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

Equal employment opportunity applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, termination, layoff, leave of absence, and general treatment during employment.

Salary Description

$29.35 - $31.50

APPLICATION LINK

TAPCO Credit Union

Jacob Rose